Cultural impact

Large circular disc of a fully-illuminated planet Earth floating in the blackness of space. In front of Earth is a red convertible sports-car seen from the side. A humanoid figure wearing a white-and-black spacesuit is seated in the driving seat with the right-arm holding the steering wheel, and the left-arm resting on the top of the car door.


The car in space quickly became a topic for Internet memes. Western Australia Police distributed a picture of a radar gun aimed at the Roadster whilst above Australia. Škoda produced a parody video of a Škoda Superb being driven to Mars (a village in central France). An attempt was made by Donut Media to launch a Hot Wheels Tesla Model X to the stratosphere using a weather balloon. ToSky, a Siberian start-up, sent a scale model of a Soviet-era Lada carrying a mannequin of Roscosmos head Dmitry Rogozin to an altitude of 20 km to gather test data for the design of stratostats.

Some news reports observed a similarity between the real pictures of a car orbiting the Earth and the title sequence of the 1981 animation film Heavy Metal, where a space traveler lands on Earth in a two-seater Chevrolet Corvette convertible.

The SpaceX launch live stream reached over 2.3 million concurrent viewers on YouTube, which made it the second most watched live event on the platform, behind another space-related event: Felix Baumgartner's jump from the stratosphere in 2012.

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